The hiatus between attitude and intention in sustainable consumption: an approach using a necessary conditions analysis

Authors

DOI:

https://doi.org/10.37497/2965-7393.SDGs-Countries.v6.n00.53

Keywords:

Attitude, Sustainable consumption, Purchase intention, Analysis of necessary conditions

Abstract

Objective: The objective of this study was to investigate the gap between consumers' attitudes and their intention to purchase sustainable products by analysing the necessary conditions for sustainable consumption.

Method: An analysis of necessary conditions was carried out based on latent scores from structural equation modelling based on partial least squares, PLS. The sample was obtained through a survey of potential consumers of sustainable products.

Main results: The study confirmed all the hypotheses, providing evidence of the level of need in relation to the variables of information, attitude and sustainable marketing strategies for sustainable consumption to occur.

Relevance/originality: Despite the growing number of studies on sustainability, there is still a need to understand the gap in the consumption of sustainable products. This study is a pioneer in establishing levels of need for the predictors that should predict the relationship between attitude, intention and behaviour.

Theoretical/methodological contributions: This study advances existing knowledge on the gap between attitude and intention in the consumption of sustainable products through the necessary conditions of antecedents of sustainable consumption, adding as a perspective the levels of occurrence of predictor variables.

Author Biographies

Flávio Santino Bizarrias , Escola Superior de Propaganda e Marketing (ESPM), São Paulo

Professor and Researcher at the School of Advertising and Marketing (ESPM-SP), Brazil. Previously, I served as a Professor and Researcher in the Postgraduate Program in Project Management (PPGP) at Universidade Nove de Julho (UNINOVE), stricto sensu, and as a faculty member in higher education at the same institution. I continue to work as a business consultant, applying scientific knowledge to address organizational challenges.

Jussara da Sila Teixeira Cucato, Escola Superior de Propaganda e Marketing (ESPM), São Paulo

PhD student in Business Administration at Escola Superior de Propaganda e Marketing - ESPM. Master in Business Administration from the Postgraduate Program in Business Administration at Universidade Nove de Julho - UNINOVE, with emphasis on Marketing, and training at the Institut d'administration des Entreprises de Grenoble, IAE GRENOBLE, France. Bachelor of Business Administration from the same IES. He graduated in Teaching in Administration from FEA/USP. He studies consumer behavior, marketing strategies, digital marketing, international marketing and service marketing.

Marlette Cassia Oliveira Ferreira, Instituto Federal de Educação, Ciência e Tecnologia de São Paulo - IFECT, São Paulo

PhD in Business Administration from Universidade Nove de Julho (UNINOVE). Interdisciplinary Master in Administration, Communication and Education. Bachelor of Social Communication Qualification in Publicity and Propaganda; Bachelor in General Administration; Degree in Pedagogy. Today she is a professor at the Federal Institute of Education, Science and Technology of São Paulo - Caraguatatuba. He has experience in the area of ​​Administration, with an emphasis on Administration and Marketing, working mainly on the following topics: marketing, crowding, tourism, retail.

Jussara Goulart da Silva, Universidade Federal de Uberlândia -UFU, Minas Gerais

PhD in Business Administration from Universidade Nove de Julho (UNINOVE). He holds a Bachelor's degree in General Business Administration from the Educational Institute of Assis (IEDA), a Specialist in Marketing Management from the Eurípides Soares da Rocha Foundation (UNIVEM) and a Master's in Administration from the Federal University of Paraná (UFPR). She is currently coordinator and professor at the Federal University of Uberlândia (UFU) in the Administration course at the Faculty of Administration.

References

ABEP - Associação Brasileira Empresas de Pesquisa. (2013). Critério Padrão de Classificação Econômica Brasil. São Paulo: ABEP.

Albarracín, D., Johnson, B. T., Zanna, M. P., & Kumkale, G. T. (2005). Attitudes: Introduction and scope. In D. Albarracín, B. T. Johnson, & M. P. Zanna (Eds.), The handbook of attitudes (pp. 3-19). Mahwah, NJ: Erlbaum. https://doi.org/10.4324/9781410612823

Almendra, Fernanda Barbosa. Consumidor Verde: estudo de caso sobre perfil e características do mercado. 2012. 69 f. Monografia (Especialização em Gestão Ambiental) - Universidade Federal de São Carlos, São Carlos – S.P. 2012. Disponível em: <http://www.stratmarket.com.br/publicacoes/Consumidor_Verde.pdf>. Acesso em: 21 out. 2013.

Azevêdo, Alexandre Cabral de; Galão, Fabiano Palhares; Baccaro, Thais Accioly. A pesquisa na área do comportamento do consumidor no Marketing ambiental – uma revisão da produção acadêmica Brasileira entre 1994 e 2007. SEMEAD, Paraná, Universidade do Norte do Paraná, 2007. Disponível em: <http://www.ead.fea.usp.br/semead/11semead/resultado/trabalhosPDF/725.pdf>. Acessoem: 16 mar. 2023.

Ajzen, I., & Fishbein, M. (2005). The influence of attitudes on behavior. In D. Albarracín, B. T. Johnson, & M. P. Zanna (Eds.), The handbook of attitudes (pp. 173-221). Mahwah, NJ: Erlbaum. The influence of attitudes on behavior. In D. Albarracín, B. T. Johnson, & M. P. Zanna (Eds.), The handbook of attitudes

Bagozzi, Richard P. Attitudes, Intentions, and Behavior: A Test of Some Key Hypotheses. Journal of Personality and Social Psychology, 41(4), 607-627

. https://doi.org/10.1037/0022-3514.41.4.607

Bagozzi, Richard P.; Gurhan-Canli, Zeynep; Priester, Joseph R. The social psychology of consumer behavior. Open University Press. 2009

Blackwell, R. D., Miniard, P. W., & Engel, J. (2008). Comportamento do consumidor (9 ed.). São Paulo: Pioneira Thomson Learning.

Bedante, Gabriel Navarro. A influência da consciência ambiental e das atitudes em relação ao consumo sustentável na intenção de compra de produtos ecologicamente embalados. 2004. 159 f. Dissertação (Pós-Graduação em Administração) Universidade Federal do Rio Grande do Sul. Porto Alegre: 2004. Disponível em: <http://www.lume.ufrgs.br/handle/10183/3904>. Acesso em: 17 abr. 2023.

Bizarrias, F. S. (2024). Governance and Sustainability in Developing Countries: Intelectual Structure, Trends and Lessons From Brazil and China . ESG Studies Review, 7(esg), e01618. https://doi.org/10.37497/esg.v7iesg.1618

Bruner, Gordon C.; Hensel, Paul J.; JAMES, Karen E. Marketing Scales Handbook - A compilation of Multi-Item Measures for Consumer Behavior & Advertising. v. IV.South-Western Educacional Pub,2005.

Dias, Reinaldo. Marketing Ambiental: ética, responsabilidade social e competitividade nos negócios. São Paulo: Atlas, 2009.

Dul, J. (2016). Necessary condition analysis (NCA) logic and methodology of “necessary but not sufficient” causality. Organizational Research Methods, 19(1), 10-52. https://doi.org/10.1177/1094428115584005

Eagly, A.H., & Chaiken, S. (1993). The psychology of attitudes. Fort Worth, TX: Harcourt

Eduardo, Ênio V. B., Severo , E. A., & Dorion, E. C. H. (2024). Northeast Bank of Brazil’s Role in Promoting Entrepreneurial Innovation in Family Farming through Renewable Energy Financing. ESG Studies Review, 7(esg), e01622. https://doi.org/10.37497/esg.v7iesg.1622

Enoki, Priscilla Azevedo; ADUM, Samir HussainNami; FERREIRA, Mariana Zanchetta; Aureliano, Camila Aparecida; Valdevino,Sheila de Lima. Estratégias de Marketing Verde na percepção de compra dos consumidores na grande São Paulo. In: Revista Jovens Pesquisadores, Ano V, nº 8, p. 58-74. São Paulo: Jan./Jul. 2008. Disponível em<http://www.mackenzie.br/dhtm/seer/index.php/jovenspesquisadores/article/view/922>. Acesso em:03 jan. 2023.

Guimarães , J. C. F. D., Severo , E. A., & Dorion , E. C. H. (2022). Path to sustainable competitive advantage: integrating environmental, social, and governance principles in strategic resource management. Review of Sdgs in Emerging Countries, 4(00), e26. https://doi.org/10.37497/2965-7393.SDGs-Countries.v4.n00.26

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (3e). Thousand Oaks, CA: Sage.

Hair JR, et al. A primer on partial least squares structural equation modelling (PLS-SEM). SAGE Publications, 2014

Keinert, T., Karruz, A. P. (2002). Qualidade de vida: observatórios, experiências e metodologias. São Paulo: Annablume/FAPESP, 2002

Krosnick, J. A., Judd, C. M., & Wittenbrink, B. (2005). The measurement of attitudes. In D. Albarracín, B. T. Johnson, & M. P. Zanna (Eds.), The handbook of attitudes (pp. 21-76). Mahwah, NJ: Erlbaum.

Lima , A. A., & Ribeiro , T. de L. S. (2023). Mapping the evolution of corporate social responsibility: a bibliometric study in applied social sciences. Review of Sdgs in Emerging Countries, 5(00), e31. https://doi.org/10.37497/2965-7393.SDGs-Countries.v5.n00.31

Machado, M. E. B., Conti , D. de M., Ayarza, J. A. C., & Ferreira da Silva Filho, C. (2024). Enhancing sustainability: Leveraging ESG indicators to evaluate corporate social responsibility policies in Brazil’s agribusiness sector. ESG Studies Review, 7(esg), e01620. https://doi.org/10.37497/esg.v7iesg.1620

Malaguti , J. M. A., & Avrichir , I. (2023). Geographical indications and their impacts on sustainable development: literature review. Review of Sdgs in Emerging Countries, 5(00), e22. https://doi.org/10.37497/2965-7393.SDGs-Countries.v5.n00.22

Nguyen, H. V., Nguyen, C. H., & Hoang, T. T. B. (2019). Green consumption: Closing the intention‐behavior gap. Sustainable Development, 27(1), 118-129. https://doi.org/10.1002/sd.1875

Oehler, A., & Wendt, S. (2017). Good consumer information: The information paradigm at its (dead) end?. Journal of Consumer Policy, 40, 179-191. https://doi.org/10.1007/s10603-016-9337-5

Ribeiro , T. de L., & Lima , A. A. de. (2022). Environmental, social and governance (ESG): a bibliometric review study. Review of Sdgs in Emerging Countries, 4(00), e27. https://doi.org/10.37497/2965-7393.SDGs-Countries.v4.n00.27

Richter, N. F., Hauff, S., Ringle, C. M., Sarstedt, M., Kolev, A. E., & Schubring, S. (2023). How to apply necessary condition analysis in PLS-SEM. In Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications (pp. 267-297). Cham: Springer International Publishing. https://doi.org/10.1007/978-3-031-37772-3_10

Richter, N. F., Schubring, S., Hauff, S., Ringle, C. M., & Sarstedt, M. (2020). When predictors of outcomes are necessary: Guidelines for the combined use of PLS-SEM and NCA. Industrial management & data systems, 120(12), 2243-2267. https://doi.org/10.1108/IMDS-11-2019-0638

Ringle , C . M . , Wende , S . and Will , A . ( 2005 ) SmartPLS 2.0 (beta) , www.smartpls.de , Hamburg, accessed 2 August 2010

Silva, Adilson Aderito da; Ferreira, Mariana Zanchetta; Ferreira, Priscila Azevedo. Estratégias de Marketing Verde e o Comportamento do Consumidor: um estudo confirmatório na grande São Paulo.In: Anais SIMPOI 2009. São Paulo, 2009. Disponível em: <http://www.simpoi.fgvsp.br/arquivo/2009/.../E2009_T00255_PCN67409.pdf‎>. Acesso em: 25 mar. 2013.

Silva, Catarina Estefânia de Albuquerque Morais da.Marketing Verde e o alinhamento empresa-consumidor. 2012. 55 f. Dissertação (Mestrado em Ciências Empresariais) Universidade Técnica de Lisboa - Instituto Superior de Economia e Gestão. Lisboa: 2012. Disponível em: <https://www.repository.utl.pt/bitstream/10400.5/4954/1/DM-CEAMS-2012.pdf>. Acesso em: 17 abr. 2023.

Silva, A. de O., & Janes, D. dos S. (2023). Perspectives on sustainable development: the intersection of publishing and academic research in advancing sdgs. Review of Sdgs in Emerging Countries, 5(00), e29. https://doi.org/10.37497/2965-7393.SDGs-Countries.v5.n00.29

Trope, Y., & Liberman, N. (2010). Construal-level theory of psychological distance. Psychological Review, 117(2), 440-463. https://doi.org/10.1037/a0018963

Zenone, Luiz Cláudio.(2006). Marketing Social. São Paulo: Thomson Learning

Downloads

Published

2024-02-01

How to Cite

Bizarrias , F. S., Cucato, J. da S. T., Ferreira, M. C. O., & Silva, J. G. da. (2024). The hiatus between attitude and intention in sustainable consumption: an approach using a necessary conditions analysis. Review of Sdgs in Emerging Countries, 6(sdgs), e53. https://doi.org/10.37497/2965-7393.SDGs-Countries.v6.n00.53

Issue

Vol. 6 No. sdgs (2024): Jan./Dec. (Continuous Publication)

Section

Scientific papers
Crossref
Scopus
Google Scholar
Europe PMC