Adapting Corporate Social Responsibility in Times of Crisis: Analyzing Indian Companies' Contributions to Sustainable Development Goals During the COVID-19 Pandemic
DOI:
https://doi.org/10.37497/2965-7393.SDGs-Countries.v5.n00.23Keywords:
Corporate Social Responsibility (CSR), Sustainable Development Goals (SDGs), COVID-19 Pandemic, Indian Companies, Crisis ManagementAbstract
Objective: This study examines the adaptation of corporate social responsibility (CSR) practices by Indian companies during the COVID-19 pandemic, with a focus on sustainable development goals (SDGs).
Method: The research method involved an analysis of CSR activities of nine Indian companies, both in the public and private sectors, during the pandemic period.
Results: The study revealed significant contributions by these companies to the Pradhan Mantri Relief Fund and other CSR activities, noting a higher spending trend in private companies compared to public ones.
Conclusions: Concluded that mandatory CSR activities for all profitable companies could create a more effective and unified approach to managing crises like the COVID-19 pandemic.
Practical Implications: This research suggests that enforcing CSR contributions can bolster a collective corporate response in critical situations, potentially leading to more impactful and coordinated efforts in achieving sustainable development goals during crises.
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R. Ahmad, S. Ahmad, T. Islam, and A. Kaleem, “The nexus of corporate social responsibility (CSR), affective commitment and organisational citizenship behaviour in academia: A model of trust,” Empl. Relations, vol. 42, no. 1, pp. 232–247, 2020. doi:10.1108/ER-04-2018-0105
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H. K. Kim and S. U. Yang, “Cognitive processing of crisis communication: Effects of CSR and crisis response strategies on stakeholder perceptions of a racial crisis dynamics,” Public Relations. Journal., vol. 3, no. 1, pp. 1–39, 2009.
J. M. Fegert, B. Vitiello, P. L. Plener, and V. Clemens, “Challenges and burden of the Coronavirus 2019 (COVID-19) pandemic for child and adolescent mental health: A narrative review to highlight clinical and research needs in the acute phase and the long return to normality,” Child and Adolescent Psychiatry and Mental Health, vol. 14, no. 1, pp. 1–11, 2020. doi:10.1186/s13034-020-00329-3
A. Salamzadeh, Z. Arasti, and G. M. Elyasi, “Creation of ICT-Based Social Start-Ups in Iran: A Multiple Case Study,” J. Enterprising Cult., vol. 25, no. 01, pp. 97–122, 2017. doi:10.1142/s0218495817500042
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H. He and L. Harris, “Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID- 19 . The COVID-19 resource centre is hosted on Elsevier Connect , the company ’ s public news and information,” J. Bus. Res., vol. 116, no. January, pp. 176–182, 2020.doi: 10.1016/j.jbusres.2020.05.030
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R. Pillay and C. B. Scheepers, “Nestle South Africa: leading multi-stakeholder partnership response in the COVID-19 context,” Emerald Emerg. Mark. Case Stud., vol. 10, no. 3, pp. 1–18, 2020.
H. Aguinis, I. Villamor, and K. P. Gabriel, “Understanding employee responses to COVID-19: a behavioral corporate social responsibility perspective,” Manag. Res., vol. 18, no. 4, pp. 421–438, 2020. doi:10.1108/MRJIAM-06-2020-1053
Y. Mao, J. He, A. M. Morrison, and J. Andres Coca-Stefaniak, “Effects of tourism CSR on employee psychological capital in the COVID-19 crisis: from the perspective of conservation of resources theory,” Curr. Issues Tour., vol. 24, no. 19, pp. 2716–2734, 2021.doi: 10.1080/13683500.2020.1770706
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H. Bapuji, C. Patel, G. Ertug, and D. G. Allen, “Corona Crisis and Inequality: Why Management Research Needs a Societal Turn,” Journal of Management., vol. 46, no. 7, pp. 1205–1222, 2020.Doi: 10.1177/0149206320925881
S. Mahindrakar, “Research Article Csr In Indian Industry Covid-19 Impact & Way Forward,” Int. J. Int. J. Curr. Res., vol. 13, no. 1, pp. 15547–15550, 2021. Doi:10.24941/ijcr.40535.01.2021
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N. K. Upadhyay, “An Analysis Of Corporate Social Responsibility In India With Special Reference To Covid-19 Situation Introduction A Very simple understanding of the word ,” Rev. do Curso Direito da Univ. Candido Mendes, no. June, 2021.
A. Perez et al., “On the Implementation of Sustainable Development Goals,” BMC Public Health, vol. 5, no. 1, pp. 1–8, 2017.
M. K. Dwivedi and V. Kumar, “Impact of Lockdown and CSR Activities undertaken by the Corporates during COVID-19 in India,” International Journal of Indian Culture Business Management, vol. 1, no. 1, pp. 1, 2020. Doi:10.1504/ijicbm.2020.10035635
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K. Sharma, “Corporate Social Responsibility- An Undeniable Helper amidst the Covid-19 Pandemic,” International Journal of Law Management. Humanities., vol. 3, no. 4, pp. 29–46, 2020.
P. B. Patil and P. P. C. Ramgouda, “Corporate Social Responsibility- A Comparative Study of CSR Initiatives of HUL and ITC Ltd . in India,” ijariie, no. 5, pp. 181–191, 2021.Doi: 10.5296/ver.v10i2.11056
S. Marom and R. N. Lussier, “Corporate Social Responsibility during the Coronavirus Pandemic: An Interim Overview,” Bus. Econ. Res., vol. 10, no. 2, p. 250, 2020. 10.5296/ber.v10i2.17046
K. Poornima and U. Shobha, “CSR Activities of Indian Firms for Social Upliftment : Opportunities and Challenges Post Covid-19 Pandemic,” Palarch’s J. Archaeol. Egypt/Egyptology, vol. 18, no. 9, pp. 387–392, 2021.
H. Tigari, “Role of Reliance Industries Limited towards Corporate Social Responsibility,” Int. J. Res. Manag. Economics Commerce, vol. 07, no. 11, pp. 48–51, 2021.
P. Suryavanshi, “A Study on Impact of Covid-19 on CSR Activities,” vol. 8, no. 6, pp. 87–92,2020. Doi: 10.2139/ssrn.3647377
S. Mukherjee and S. S. Gangopadhyay, “Response To Covid -19,” 2020.
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